We chose the name “Aspen Group” not because we spend a lot of time at the famous Colorado ski resort, but because we liked the symbolism of the name.

When we chose our name, we considered our vision for the company and asked ourselves several questions:

• We want to design facilities that will draw people and change lives. Where do people go for beauty? The mountains.
•  We want to build leadership confidence and congregational peace of mind. What things in nature do that? Streams, mountains, forests.
• What name would take people to that place in their mind? Aspen (one of the nicest resorts in Colorado)

After some research into aspen trees, we discovered they don’t spread seeds like most trees do. Instead aspen trees are one root system that provides strength for the entire system in addition to shelter, nourishment, and a firm foundation for new saplings. This metaphor related to every aspect of Aspen Group; our Firm Foundation Process, the relationship we desire with clients, and the internal culture of collaboration.